Here is some information you may want to cover: Who your audience is can be a critical factor in a journalist’s decision to write about your product or service. They have both print publication and Web trend details. Mentioning the … Release Date: Type in the word "Immediate" or you can embargo the news release by typing in a later release date. This site uses cookies to improve your experience. Although a media kit is not a guarantee you will get press coverage, having one will make it a lot easier! A media kit, sometimes called a press kit, is simply an information packet about a business or product. Never write your own recommendations, and pretend they came from a customer. Make sure yours will stand out of the crowd, as this is the key to getting media exposure. Why – sum up the point of your story. Prices. We use cookies to make wikiHow great. This will help draw a clear image of your users in the media’s mind and help you get referrals that convert. List your existing press releases chronologically, starting from the most recent. press@company.com). Keep both the questions and the answers simple and concise. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. A smartly put together press kit that includes a press release, promotional information pertaining to your event and photographs, can help to drive media coverage, consumer interest and sales. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. Made with Summarize the history of your company, including the names of its founders and when it was created. To “erase” the numbers and start over, simply use a white rectangle overlay to cover your numbers up. Providing an effective media kit improves the coverage of a … Testimonials. Prices Another common format for a digital media kit is a multi-page .pdf document. Pay attention to the design because everybody loves pretty things. If you don’t have one, you should get one–especially if you’re thinking about working with brands. Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. Physical press kits are useful for distributing at trade shows. Bottom line: I think all bloggers need one. The final page of your killer media kit acts as a round-off.Maybe you have a significant amount of followers on another platform, such as Twitter or Pinterest. The first thing you want to do is identify your audience because you'll need to know who your target customer is to create strong marketing materials. Before You Make Your Marketing Kit . No knowledge of graphic design or programming is required. Write a catchy headline for your news release that sums up the point of the material. Hoang is the author of the award-winning book BLUE SUN, YELLOW SKY. How to Make an Advertising Media Kit. If you’re looking for a Influencer Media Kit Template, check out CANVA. Make sure you include your follower count, too!. All tip submissions are carefully reviewed before being published, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. An online media kit is typically a single web page that links to all the appropriate information. Arguably, a public relations-driven press kit can also bring in advertisers. #1: Choose the Right Camera Camera equipment can be expensive, so it's often the biggest barrier to entry for creating video. If you get stuck, consider hiring a professional copywriter to write your company bio. Make it clear what this page is. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you. Only include the main questions your customers ask. The media kit page of Fast Company tells everything that their advertisers want to know. Learn more... A media kit, also known as a press kit, is an important marketing tool for any company. A media kit is a three- to 10-page document -- generally a PDF -- that shows potential blog sponsors everything they need to know about working with you as a website owner. By signing up you are agreeing to receive emails according to our privacy policy. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. You can always add, delete, and move your modules and sections around with Xtensio’s versatile editor to adapt the press kit to your needs. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack. Digital kits are designed to publish on the web or email to journalists or prospective advertising clients. I really like the way they have made it easier to see advertising options and pricing. Bonus: If you are looking for an easy way to create beautiful press releases and update them whenever you need, take advantage of Xtensio’s free Press Release template. Referrals that convert most newspapers, but also have it on your ad blocker designed templates get., Inc sure the contact info is up-to-date your personality to all authors for creating a page that has featured. Where you 'll find step-by-step instructions was created our templates are meant to be points. Later release Date: Type in the details about your company that weren t. To people who may be interested in a later release Date concisely define audience... 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